For a business to thrive, anywhere in the world, it needs to attract new customers, retain existing customers, and adapt/grow the business to make the products or services appealing.
For your small salon business in Kenya, these strategies will make you a winner in your estate or other working environment.
- Participate in every exhibition, public conference or other forum in your estate
If you have been attending public shows and forums in the estate as a spectator, you need to stop. Participate in public discussion panels organised by local councils, attend estate clean-up campaigns, and participate in other social responsibility projects like visiting the less privileged. These are free networking opportunities.
- Interact with cosmetics and hair products wholesalers and retailers
They will recommend you to their customers, especially people who’ve just moved into the estate who don’t know where to get a hair stylist.
- Advertise on local groups on social media
Before thinking about posting on nationwide social media groups, target local area groups. On social media platforms like Facebook, such groups have the name of the area. You could also join salon business in Kenya groups to see how other salons use social media to promote their businesses. Show off the styling skills of your staff with pictures of unique hairstyles. Ask customers to tag your business page when they take pictures of their newly done hair.
- Wear your styles
Promote your business by wearing new, unique styles in the neighborhood. Don’t do what everyone else is doing. Make heads turn!
- Find the most popular woman in your neighborhood and give her excellent service
This could be a pastor, a woman representative in the national assembly, a community worker or anyone who’s vocal and respected by other women in the neighborhood.
- Take part in neighborhood beauty contests as a stylist
There are so many beauty contests in estates. Some are held in night clubs while others are public events in social halls. Liaise with organisers and your salon will earn a spot on the advertising material of the event such as on billboards.
- Open until late
Capture the attention of people who work late into the evening and they will be loyal customers. It will make your salon stand out against others in the neighborhood.
No matter the size or location of your salon business, there are so many ways to draw more clients in your neighbourhood.