Your workplace (store) shouldn’t be a boring stall with shelves, hangers and mannequins. You can turn it into a vibrant, modern boutique affordably. Here are a few, affordable, boutique decor ideas to liven your store.
Wallpaper is trendy, and it enhances the appearance of plain walls. Wallpaper does what paint cannot. Wallpaper design options for your store include soft floral nature-inspired designs and stripes. Brick, tiles and natural stone styles go well with any other décor you may add to the store.
Display your products in sections
We have always thought that a great store has dozens of clothes on display behind the counter. In such a design, a buyer cannot move around the store to explore the varieties of products. Have you seen the Dash stores owned by the Kardashians? Their products are on display on counter tops, in shelves, on racks, etc.
Locally, visit Tuskys on Tom Mboya Street or Jade Collection and their display will amaze you. Do the same in your store – fold shirts, place hats on shelves, display shoes along the walls – to use every inch of space.
Use half mannequins if you have limited space
Do not stuff too many mannequins in a small store. Instead, use half mannequins.
Add furniture like an ottoman
An ottoman serves both a functional and aesthetic purpose. Shoppers can relax on it. This piece of furniture will be the highlight of the room.
Be creative in your choice of lighting
Do away with the single fluorescent lamp that every store has. In its place, fix creative, small lamps on the wall or on the ceiling. First, ask your electrician what installations are practical in your store so that you don’t have electric cables crisscrossing all over.
Jade Collection and Lingerie World, both in Nairobi, have some of the best themed window displays. Choose a theme whether by season or event and have a store display to match. For example, in February, you could have an in-store display with a Valentine’s theme. In December, you could use a beach theme.
Use movable clothes racks
Replace the conventional wall mounted clothes rail for movable racks. It gives you greater control over the display changes you can make weekly or monthly.
Aim to please and retain every customer who walks into your store. Your customer service, great products and the store’s charming ambiance will do the trick.