What Brands Are Cruelty-Free? 19 Cruelty-free Brands in the Hair & Beauty Industry

In a world increasingly conscious of ethical and sustainable practices, there’s a growing demand for cruelty-free makeup brands. The hair and beauty industry is responding positively to this demand.

Therefore, we want to highlight a few cruelty-free brands. Whether you’re a seasoned cruelty-free advocate or just beginning to explore this ethical hair and beauty landscape, join us as we discover brands that have eliminated animal testing from their processes.

19 Cruelty-free Brands Selling Hair & Beauty Products

1. Anastasia Beverly Hills

This makeup brand is known for its high-quality products, particularly eyeshadows and highlighters. This brand says it doesn’t test products on animals.

2. BH Cosmetics

It offers a wide range of affordable makeup products, including eyeshadow palettes, brushes, and face makeup. They’re cruelty-free and do not test their products on animals.

3. ColourPop

This trendy and affordable makeup brand offers a vast range, including lipsticks, eyeshadows, and blushes. ColourPop

has a cruelty-free status and does not test on animals.

4. Oshun Organics

This skincare brand uses organic and natural ingredients. It prioritizes clean and sustainable beauty, offering a range of skincare items designed to promote healthy skin without harmful chemicals.

5. e.l.f. Cosmetics

It’s a budget-friendly brand with a diverse range of makeup products. e.l.f. Cosmetics is famous for its commitment to cruelty-free products and a wide selection of vegan options.

6. People of Color Beauty

People of Color Beauty is a cosmetics brand with products specially formulated to suit a wide range of skin tones. They focus on inclusivity and diversity in the beauty industry, offering a variety of shades for people of all ethnic backgrounds.

7. Alaffia

It manufactures skincare, haircare, and body care products with many traditional African ingredients. As such, Alaffia’s products often feature shea butter and other natural ingredients.

8. Bossy Cosmetics

Its mission is to empower women through beauty. Hence, Bossy Cosmetics offers a range of makeup products, including lipsticks and eyeshadows, to boost confidence and self-expression.

9. Kat Von D Beauty

Founded by tattoo artist Kat Von D, Kat Von D Beauty is your go-to brand for high-quality makeup products. Its products are cruelty-free, and there’s a vegan range.

10. Milani

Milani is well-known for its foundations, lipsticks, and eyeshadows. 

11. NYX Cosmetics

It has a wide variety of affordable makeup products. NYX Cosmetics has a cruelty-free policy and provides an extensive range of cruelty-free and vegan options.

12. Briogeo

This haircare brand focuses on clean and natural formulations. Their products are free from harmful chemicals, sulfates, and parabens. Consequently, Briogeo specializes in haircare products suited to various hair types and concerns.

13. As I Am 

It’s another cruelty-free haircare brand. It caters to natural hair textures, particularly curly and coily hair. The product line includes shampoos, conditioners, and styling products, all formulated to enhance and maintain natural curls and coils.

14. Buttah

It specializes in products for melanin-rich skin. Buttah’s products include moisturizers, cleansers, and serums to nourish and hydrate the skin while addressing specific concerns common among people with darker skin tones.

15. Too Faced

This brand sells makeup products, including eyeshadows, mascaras, and lipsticks. They’re cruelty-free and have a selection of vegan products as well.

16. Urban Decay

This well-established makeup brand sells high-quality products, including eyeshadows, primers, and foundations. They’re cruelty-free, and you can also get vegan options.

17. Wet n Wild

It’s an affordable drugstore brand offering numerous makeup products, from lipstick to eyeshadow and foundation. It’s cruelty-free.

18. Coloured Raine

This cosmetics brand is famous for its bold and vibrant makeup products. You’ll find colorful eyeshadows, lipsticks, and other cosmetics that cater to those who love expressing their creativity through vibrant colors.

19. Altruist

With a strong focus on dermatologist-recommended formulations, Altruist offers a range of sunscreens for protection against harmful UV rays while catering to various skin types.

These are just a few examples of cruelty-free makeup brands. Remember to research and verify a brand’s cruelty-free status, as brand policies can change over time. Additionally, many other cruelty-free makeup brands are available, so exploring different options can help you find products that align with your preferences and values. Here’s a page with a longer list of cruelty-free brands.