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How to Start a Mitumba Business in Kenya

Mitumba businesses abound in estates, in shopping centres, in open-air markets, in city centre stalls, and even by the roadside. You can start a mitumba business in Kenya with any amount of money, but to make a profit you must be patient and resilient.

You will put in long hours waiting for customers or looking for the right merchandise. There will be days when you walk back home tired and hungry having sold nothing while on other days you will sell everything. Here’s a comprehensive guide on how to start a mitumba business in Kenya.

Mitumba Grading

Exporters buy mitumba from charities in various European countries and grade it according to wear and tear. Hence, when the bales arrive at the port, they are in various categories that are locally known as bales.

When you talk to a mitumba supplier, you’ll hear phrases like

  • Crème bale

The items in this bale are new, never worn. Most of the items in this bale may still have the store labels on them. Probably, someone bought an item, didn’t wear it, and dropped it at a charity pick-up point. Crème bales are expensive. A crème bale may cost as much as KSh50,000.

  • Grade 1 (Grade A)

The items have seen a few washes, but they are still wearable. The Grade 1 bale is cheaper than the crème bale.

  • Grade 2 (Grade B)

The previous owner wore the items severally, so they are not as pleasing as the items in a Grade 1 bale. Grade 2 is cheaper. Hence, Grade 2 is suitable for an open-air market because the average price of mitumba in such markets is about KSh100, so you won’t incur a loss.

Is a Bale more Profitable than Selecting Pieces Randomly?

In each bale, there are three types of items. There are pieces that look almost new. The mitumba industry calls these items camera. There are also pieces that are slightly used, and are not as appealing as the camera pieces.

The third variety consists of items with some defects like missing buttons. This doesn’t mean they are worn out. The industry refers to such items as fagia.

Fagia is the stock left after a day/week’s sale. Buying fagia as a reseller denies you the prerogative to decide what ends up in your bag. For example, if a pile of fagia from several bales of ladies tops is retailing at KSh20 each, when a reseller buys 100 pieces, the seller picks 100 pieces randomly at Ksh20 each.

A bale is more profitable because you get your money back as soon as you sell all camera pieces. Additionally, with a bale, you sell to both customers and resellers. For example, sell the best of your stock from a shop and the least attractive of the items from a stand in a local council market.

On the other hand, bales are unpredictable. The only person who knows what’s in them is the guy who packaged them overseas. Hence, you might get a number of defective or unappealing items in each package. If you only have a few thousands to invest, select pieces instead of buying a bale of mitumba clothes.

Mitumba Vs New Clothes

The entrepreneurial journey starts the minute you decide the type of business you want. This first step, finding a business idea, may have a few doubtful moments. You may come up with a few ideas, toss them around in your head, and abandon those thoughts altogether. If you have been weighing your options between starting a mitumba business and a new clothes store, here’s some information to save you the nerve-wrecking thoughts wondering what to invest in.

  • Suppliers

Arguably, there are many mitumba suppliers in the country. You can buy from mitumba importers directly, or buy from resellers.

On the other hand, there are fewer suppliers of new clothes, and they are only in major towns like Nairobi and Mombasa. If you want to increase your profit margin while selling new clothes, you have to import from Kampala, Turkey, Dubai, China or other major international market directly.

  • Prices

Mitumba clothes are affordable in wholesale whether on per item or per bundle (bale) basis.

However, new clothes are expensive. The wholesale price often has a minimum number of pieces requirement.

  • Marketing avenues

For both mitumba and new clothes, you can use offline and online marketing platforms, and be as creative as you want.

  • Profitability

Mitumba clothes may give you a 100% profit per item because you can sell some items at double the amount you bought them, or pick a few of the best clothes and sell them at thrice the purchase amount. Mitumba pricing depends on the quality of the item and the overall cost of purchase per bundle (bale).

There is a good profit margin in selling new clothes, but since the buying price is high, you may not double the selling price to get a 100% profit. For example, a second-hand handbag can cost Ksh100 in Gikomba for you to retail it at Ksh200 – Ksh1,000 depending on the quality of the bag and your market. On the other hand, a new handbag will cost between Ksh1,000 and Ksh2,500, so your retail price might be just Ksh500 above your buying price when selling to the middle-income population.

  • Uniqueness

Mtumba is unique. A bale might have several similar pieces, but they will go to different customers. Kenya uniform is the best description of the lack of creativity in new clothes’ imports.

  • Competition

Competition is stiff in both new and second-hand clothes markets. The marketing strategy distinguishes one business from the other.

  • Capital for a new investor

Mtumba needs as low as Ksh100 to start. On the other hand, you need several thousands of Shillings to start selling new clothes.

  • Quality of products

Both mtumba and new clothes are quality products. However, mitumba’s quality depends on the number of washes prior to importation as mtumba. Therefore, unless you buy crème bales only, expect to have a few worn-out pieces in a bale.

How to Find a Mitumba Supplier

To set-up a successful mitumba business, you need a competent and efficient supplier.

The terms suppliers use to define bales include ladies chiffon tops, ladies fancy tops, poly (official looking dresses) dress and mixed (a mixture of denim, cotton and other materials) dresses. If you ever get confused, ask for a clarification before you order.

If you want to select camera instead of buying a bale of mtumba, find a mitumba trader who opens bales regularly and is willing to sell the best pieces to you. You might have to pay in advance as assurance that you will show up when the seller opens the bale for you to pick the best items.

If the idea of paying in advance doesn’t sound good to you, visit open-air markets like Korogocho at dawn, and select items freely from various traders. That’s why traders flock Gikomba as early as 5:30 a.m. in search of stock. You just need to know when and where the best bales are opened in the markets near you.

Find a trustworthy supplier who won’t tamper with the bale by removing the best pieces and repackaging the old stock.

One of the most popular platforms to learn about mitumba and read reviews of mitumba suppliers in Kenya is a Facebook group called Mitumba Chap Chap. With over 180,000 members, this group discusses issues arising in the industry. Grace Wambere, the founder of the group, is a graduate who has been in mitumba business for years.

READ: Mitumba Bales List of Mitumba Suppliers Online

How Much Capital do you Need to Invest in Mtumba?

You can start a mitumba business with as low as KSh100 and expect a profit margin of 50 to 100%. However, the amount of capital dictates what you sell, where you get your items from, and where you sell them. For example, with KSh100, collect ties, socks and bras from various sellers, and resell them from an open-air market. With KSh100, you must select items from another trader.

However, if there’s more money, buy a bale, and have the freedom to choose where you sell it from whether in a shop or from an open-air market.

Other expenses include rent, the cost of stall installations, salaries, a business license, a steamer, a mannequin, hangers and a motor bike if you would like to do deliveries yourself. When you list down all the expenses, and include at least three months’ rent, you arrive at the average amount of capital you need.

The Pricing Strategy for Mitumba Bales

Mitumba bale prices range from KSh8,000 to KSh50,000. The country of origin, the grade, the wholesaler’s profit margin, and the clothing items packaged in it dictate the cost of a bale. For instance, a Grade 1 bale of trench coats cost abetween KSh8,000 and KSh9,000, and it has about 40 to 50 pieces.

One school of thought alleges that supplies from some countries have better quality than others. Other sellers claim the country of origin affects the size. The latter group of mitumba traders prefers bales shipped from Canada or USA because the physical traits of the population in those regions guarantee larger sizes in the bales. There’s another group of traders who only buy China bales because they are cheaper.

In an open-air market, you may open a bale of clothes and sell everything at the same price. In such settings, the price of each item takes into account a fraction of the cost of the bale, and the profit expected. The price of the remaining items goes down consequently each day. You could wait until all the items sell, mix the last 20 or so pieces with a new bale, or set the old pieces aside and sell them alongside a new bale.  If there’s space and money, get two stands. Stock one stand with new bales, and sell old stock (fagia) at a throw away price from the other stand.

Another pricing strategy that works best for stall owners, whether selling on retail or wholesale, is sorting the items into camera, the middle quality, and fagia. For instance, a ladies poly dress bale bought at KSh30,000 and delivered in Nakuru at a cost of KSh1,000 means the cost of purchase is KSh31,000. Hence, the 150 pieces in that bale must yield KSh31,000, plus profit.

Let’s say, out of the 150 pieces, there are 70 dresses that are almost new, 50 pieces that are in good condition, and 30 pieces that aren’t so pleasing. Divide the cost of purchase (KSh31,000) with the 70 pieces and you get KSh443. Sell the 70 pieces at between KSh450 and KSh500 to get your money back. Next, sell the remaining 80 pieces at between KSh300 and KSh200 to get a profit of about KSh20, 000.

When using this pricing strategy in an open-air market, state clearly that each item has a different price so that your customers know before they rummage through the pile.

The Most Profitable Mitumba Clothes

All second hand clothes sell. However, more mitumba traders specialise in ladies clothes, shoes and handbags. Shem Spiess, one of the youthful mitumba bale suppliers says ladies tops, both chiffon and ladies t-shirt tops, sell fast. Nevertheless, you ought to figure out what sells better in your region by analysing the local market or trading centre.

According to Shem, who reaches out to customers looking for mitumba bales online through his Facebook business page, Purple Queen Stores, “The biggest challenge is dealing with people who want to venture in mtumba. They come in wanting to make their millions fast; hence, they are not prepared to handle the risks in mitumba business.”

Factors that influence what sells better in your local market include the weather, the demographics of the residents as well as the economic activities.

The most profitable mitumba in your area might also be controlled by the purchasing power of your target audience. For instance, if you are targeting girls in high school, selling bras at KSh50 is more profitable than buying an expensive bale to retail each piece at KSh200.

Where to Set-up your Mitumba Business

There are two types of mitumba businesses. You are either a retailer or a wholesaler. A wholesaler needs a few millions to ship a container of mitumba wear with about 550 bales, so let’s leave that for another day.

As a retailer, sell exclusively online, or have a shop and use various marketing strategies to draw customers to the shop. There are a few challenges of selling online; but as I said earlier, a mitumba seller must be patient and resilient.

Mitumba is a good side hustle. Make deliveries during your lunch break, and over the weekend. Wake up early on weekends to buy stock in Gikomba or elsewhere.

Irene Oduor started her business in June 2016, and she says it meets all her financial needs, “I chose to sell Kidswear because after doing my research, I found that selling kids wear is lucrative because babies outgrow their outfits fast. Most importantly, I love children, so dressing babies is fun and I do it effortlessly.” She is active on Facebook, continually posting collections of baby wear on her business page –  Timeless Kidswear.

Irene makes deliveries throughout the region, “I sell online, and I must appreciate the fact this helps me people as far as Malindi and Busia through my Facebook business page. Besides, by selling online, I reach even those around East Africa and the more customers access my page, the more it boosts my sales, as long as I stock right outfits for them. I would choose online any day, so as not to limit myself and so far so good.”

For a land-based mitumba business, sell in a make-shift stall (kibanda), in a local market.

You can sell your items from a specific open-air market, or explore a variety of markets in your vicinity. For example, if your stall is in a city council market in Nairobi, you could visit other markets around Nairobi on some days. Here’s a simple guide to open-air markets in and around Nairobi (most local council markets charge between KSh20 and Ksh50 per trader).

Githurai 45 – Sunday

Kikuyu – Sunday

Ruiru – Wednesday, Saturday

Kitengela – Sunday

Limuru – Wednesday, Saturday

Kenol – Sunday

Dagoretti – Wednesday, Saturday

Wangige – Monday, Thursday

Athi River – Tuesday, Saturday

Mokongeni in Thika – Tuesday, Friday

Githunguri – Monday, Thursday, Saturday

Kiambu – Tuesday, Friday

Gachie – Sunday

Kawangware – Tuesday, Friday

Korogocho – Wednesday, Saturday

Selling mitumba clothes in Gikomba and other large open-air markets is profitable because of the millions who tickle in for supplies or to buy mitumba for personal use. However, all mitumba sellers cannot fit in Gikomba, so you have to get a kibanda or stall elsewhere.

To sell in a stall or kibanda, here are a few things to think about.

  • Find a premise that is suitable for the items you want to sell. For example, sell Grade 2 bales in an open-air market because they are cheaper, and on a good day, it takes a few hours to recover your money. Alternatively, if capital limits you, select a few pieces from other sellers at about KSh10 and resell at KSh30 in an open-air market. On the other hand, when selling in a classy mall, you need enticing apparel like crème and first camera pieces from Grade 1.
  • How will you attract foot traffic to your stall? Some sellers use digital marketing platforms like Facebook to make sales, or to inform area residents about the shop. Unless you expect to make all sales online, there should be sufficient foot traffic around your stall or kibanda.
  • Can you sustain the business without spending the money you’ve from selling a bale? If not, you won’t have money to buy stock by the second month.
In Conclusion: Problems/market forces in mtumba business

Selling mitumba is a lucrative venture. This sector supports a significant population across the country. Getting into this sector is sometimes plagued by problems like extortion by middlemen and supplier scams. However, these problems should not stop you from earning a decent living.

Some issues, such as losses and buying a bale that’s not suitable for the market, are manageable. However, there are other market forces beyond your control, such as calamities and political influence on the industry. Annually, mitumba sellers in open-air markets like Toi Market and Gikomba incur losses due to unexplained fires. The best precautionary measure is insuring your stock against theft, fires and political upheavals.

Since 2015, the East African Community (EAC) has held talks severally about banning mitumba to save the region’s textile industry. However, Kenya stalled these plans earlier this year, so mitumba businesses can breath and compete with the local textile industry. For now, since the government has not banned importation of mitumba, set up your business and make some money. You shall cross that bridge of imports ban when you come to it.

(70) Comments

  1. Grace Wamberr says:

    Can’t belebel am reading this today after one of the Mitumba chap chap members shared. I would like to meet the writer of this article he/she deserves a cup of coffee ??. Very well writen

    1. The Fashion Parlour says:

      Thank you Grace. You have inspired many, and also provided a lot of information for this article.

      1. Grace Wambere says:

        The article has actually made my work easier cause when a beginner joins Mitumba Chap Chap I just give them the link. Stay blessed

        1. Patriciah shirundu khatambi says:

          After reading this article I have decided to start the business,,. I want to sell kids clothes,, where can I reach you

          1. The Fashion Parlour says:

            Search for Grace Wambere on Facebook.

    2. benadict says:

      i have always wanted to be in this business but i got few challenges funds and others but i have to save surely to start a business of my own but before then just connect me to a financial advicer i need to learn how to plan for my little income so as to save enough for the biz

  2. Ken Kisilu says:

    I will definitely get in to this business. Thanks for the comprehensive information.

    1. The Fashion Parlour says:

      Thank you. I wish you all the best in your venture. Hope you will share your story to inspire others, in future 🙂

  3. John Ndeto says:

    Kindly discuss the process of starting selling the bales too.. From importation

    1. The Fashion Parlour says:

      Will look into it John, and write about it soon. Thank you.

    2. Duncan says:

      Kudos writer. This is a full course unit.

      1. The Fashion Parlour says:

        You are welcome.

  4. Waooh.so inspiring.I will not only take thisas my side hustle but also my retirement plan.be blessed.

    1. The Fashion Parlour says:

      Thank you, and be blessed too.

  5. Leah Njau says:

    This was helpful. True this business needs Patience n resilience.

  6. Waooh inspiring and very informative I wish I had read this before opening my bale but all in all thanks Grace…..with patience n resilience I will make it

    1. The Fashion Parlour says:

      A business is about growth, so it’s not too late. 🙂

  7. Thanks for the information its so inspiring

  8. Miriam says:

    I salute this lady Grace…always willing to help…number??

    1. The Fashion Parlour says:

      You can search on Facebook for her number (mitumba chap chap).

  9. HAFSWA NJERI says:

    Thanks for the infor

  10. winnie membo says:

    Thanksfor the information.i have learned alot and am sure i will expand my business in the next two months.

  11. This is a major piecework and am looking forward to indulge in this. Thanks.

  12. Nancy EYAN Eyanae says:

    very informative… thank you soo much.

  13. Informative,eye opening, well researched and written piece..
    Could you please delve into the Wholesale dynanimcs also.
    Taking serious notes.

    1. The Fashion Parlour says:

      Thank you. Yes, I will look into that soon.

  14. kennjue says:

    This is so encouraging.

  15. Beth says:

    After reading this,am more determined to venture into it,,so Heip me God

  16. Winnie says:

    Thanks for the article, I can now confidently step into mitumba biz. God bless

  17. ngao caroline says:

    oh wow!! God bless u..
    i think i may start this ju ni flexible n i can do it with my little toto…

  18. Mburu says:

    Thankyou very much .Do you have leather jacket bales and at what cost

    1. The Fashion Parlour says:

      Welcome, but about supplies kindly use the links in the article. I believe suppliers you find there will help you.

  19. beverlyne says:

    Thanks for the article it has encouraged me a lot

    1. The Fashion Parlour says:


  20. Agnes says:

    Thanks so much for the article have learnt alot

  21. Hannah Mbure says:

    Thanks for the good advice dear, I was confused but now I have an idea God bless you

    1. The Fashion Parlour says:


  22. Njeri Cayt says:

    For sharing your research.. Be blessed. Venturing in better informed and encouraged.. Also for the links and networks. Be blessed

    1. The Fashion Parlour says:

      You are welcome

  23. Naftali says:

    I am going to start straight away, would like my suppliers to be from Nairobi, i am in Eldoret.

  24. Em. Kay. says:

    Great piece. What a write up ..been in my mind to start this business. I know now how to go abt it. Thanks so very much.

    1. The Fashion Parlour says:

      You are welcome.

  25. ruruto says:

    Woou,have been like ningeanza but sina capital,kumbe niko nayo tena big capital..sijawahijua kunaendanga hivo.Thanks much your encouragement.

    1. The Fashion Parlour says:

      You are welcome. I hope to hear your success story soon.

  26. Machayo says:

    I am eternally grateful for everything you’ve taught me.
    Thank you for sharing your wisdom with me.

    1. The Fashion Parlour says:

      You are welcome.

  27. ISMAIL KUKU says:

    This article has just given me some good hopes i had lost. I feel like I can do what I thought I couldn’t. A big Thank you to the writer.

    1. The Fashion Parlour says:

      Welcome, and may you succeed in your business venture.

  28. Mwenjeri says:

    Woow, this is a great article, Kudos!

  29. abigeal says:

    thanks alot. the article was inspiring, was confused at first but will use the links above to get the supplies. God bless you.

  30. winfred says:

    Thanks for opening my eyes. Am wise as i venture into mtumba biz

  31. Winnir says:

    Woooow really encouraging… I think I will also start this bs.

  32. Very nice read…. Thanks

  33. Weldon says:

    That’s good and great for your information thank-you so much and be bless

  34. Eve Wanza says:

    Good stuff.. i am in dire need of researching about ‘big’ men clothing – from 2xl to 8xl – do you have any idea where i can get in Gikomba or any other market..

    1. The Fashion Parlour says:

      I am sure you will get all the answers in Gikomba.

  35. Jacob wakwwik says:

    Thank you so much dear

    1. The Fashion Parlour says:

      You are welcome.

  36. Is mitumba kids shoes applicable in the above? I would like to know more about kids shoes bale

    1. The Fashion Parlour says:

      Visit any market that sells mitumba and explore the sections dealing in shoes. You will learn a lot just by interacting with sellers and buyers. Wish you all the best in your venture 🙂

  37. patrick Omondi says:

    how do i do my market research for mitumba business as a beginner
    i wish to start with ladies tops

    1. The Fashion Parlour says:

      Market research can go two ways. One, buy what you think can sell and see how the market treats you. Two, explore markets around you and see what sellers have and the attitude of buyers towards the quality of stock and the prices.

  38. sylvia says:

    thanks so much for the information, i was really finding on how to start this business.

    1. The Fashion Parlour says:

      You are welcome. All the best in your business venture.

  39. kenyi says:

    I salute you mama. This is very upbringing indeed

  40. Walter Odero says:

    Thanks for sharing this brilliant I dear,I was green but after reading the article I now know where to start it from

  41. Mary Kamau says:

    Thanks for your information. Kindly how can one get a supplier’s contacts ?

    1. The Fashion Parlour says:

      You are welcome. Please visit the Facebook pages or groups in the article, for more research. Always research before you engage any supplier.

  42. Diana says:

    This is the best article I’ve read today. my business is in the verge of collapsing,i feel hopeless since i am employed and no one is there to manage the business like i used to do.but with this, i’m so encouraged and i am going to work on it. thanks so much good writer

  43. Faith says:

    I love your writing. Very easy to read and no fluff. I will reference most of your posts on my articles. They are very informative.

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