Search engine optimisation (SEO) is a digital marketing task whose main focus is improving the online presence of a website in organic( free) search results. Essentially, when a website is optimised, it is visible on the most favourable positions on Google search results.
To break this down further, say, you are searching for fashion websites in Kenya on Google. When you type this search phrase on Google’s search bar, within seconds, you have a list of websites whose content matches your search phrase. These results are the organic search engine results, and they start just below Google Ads (search engine marketing).
SEO is important to every fashion blogger because it boosts a website’s visibility, affordably. It is the best alternative to social media marketing and paid search marketing (Google Ads).
The process involves both on-site and off-site tasks. On the website, SEO tasks focus on the page speed, website design, titles, META descriptions, cross-linking, originality of content, etc. Off the website, SEO involves getting links from relevant and authoritative blogs, social media marketing, forum posting, directory submission, press releases submission, etc.
These tasks may call for expert assistance, but you can do most of the on-site optimization yourself. For example, learn how to create keyword-rich content using tools like Google Adwords.
Content Creation for your Blog
Blogging needs a creative mind; blogging is for creative minds. Prepare a content creation calendar and stick to it. You can publish daily or weekly posts.
Content does not necessarily refer to blog posts. Depending on your goals, audience and topics, you can create appealing and shareable videos too.
Remember, content brings traffic to a website. You have to think about the relevance of your content to your audience, and to your blogging goals.
When creating content:
- Set realistic deadlines
- Research before writing
- Read other blogs regularly, it is one of the best ways to get fresh ideas
- Never plagiarise content from another blog
- Always come up with a catchy title
- The grammar on your blog should match your audience
- Look for unique angles for your content.